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Fashion

From showcasing at various fashion weeks, to organising photoshoots, to clothing construction, my degree in Fashion Design and Production has really given me a vast amount of insight into the fashion world. With this, I've acquired many skills and encountered various creative experiences throughout my years at university and previous employment. Without learning the aspects of design at a young age, I would not have the creative energetic mindset that I do today.

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Fashion Design

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From initial concept design, to drafting and draping patterns, to constructing garments, I have been sewing pieces for almost 10 years. Starting out in Boston to expanding my studies at the London College of Fashion in 2016, my style and aesthetic is inspired by innovative culture, contemporary art, and most importantly, people who want to stand out.

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You will later see my graduate collection, Sensory Stimulation, which was my hardest mission to date; creating an overall 8 piece concept collection while taking university classes at the same time. At the end of the day, I not only challenged myself, but challenged my skills and creativity. It was absolutely worth all of the sleepless nights in the studio and finger-pricks.

Digital Concept Design

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From compiling together mood boards, colour palettes, and creating digital illustrations, I have over 6 year's experience with Adobe Creative Suite which I use to create all sorts of visual content and designs. My passion for digital design has increasingly grown over the years, and this is where I want to direct my future work.

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After briefly analysing a brand's concept, customer, and ethos, I am able to create a variety of visuals that can be used for any marketing and design purposes. I find creating mood boards and e-commerce visuals a fun challenge and I thoroughly enjoy doing it.

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Photoshoot Setup

Photoshoots​

 

From the beginning prepping stages to the final shot, I have conducted various photoshoots, both professionally and personally. From developing call sheets, product shot lists, finding locations, styling, to smoothing out every crease on a garment, (and sometimes even being the photographer), I have been there for all the action. Shoots are always a fast-paced environment - a challenge that everyone in the fashion industry understands. The hustle and bustle is worth it all in the end for the perfect shot.

Styling

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From chic city fashion to urban street looks, styling outfits has always come naturally to me, no matter what the goal look is. As they say, style is a way to say who you are without having to speak. With a keen eye for a variety of unique styles, I am ready to take on any concept.

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From previously working as a stylist in an upscale women's boutique, to conducting styling shoots throughout London's urban concrete jungle, every aspect plays into the look, not just the clothes. Location, hair, makeup, and attitude combine together to create the overall look - a mood, a vision, a lifestyle. From bold to subtle, I am capable of transforming a brand's ethos into striking visual concepts for magazines or website shots.

Fashion Model
Modern Fashion

Juliana Russell

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