Marketing Skills
From creating email campaigns, social media content, to managing e-commerce websites, I have a variety of marketing skills that I've gained throughout my career in the fashion industry. From moving as designer to the more digital side, this is where I want to continue and excel my career, as I am very passionate and interested about the e-commerce and marketing side of today's ever-growing fashion world.
E-Commerce Management
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With over 2 and half years of experience with Shopify and WordPress, I am very keen on creating, managing and editing these e-commerce platforms. From processing orders, to updating websites on a weekly basis, whether it's checking product SKUs, adding new styles, or creating new visuals for homepage and collection pages, I enjoy managing most of the overall website itself and creating something aesthetically beautiful for a brand.
Email Campaigns
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From concept development, constructing, and designing email newsletters, I have a captivating eye that can relate to a variety of fashion and luxury brands when it comes to creating digital content for distribution. Consistency is key, and making sure that the email campaign aligns with the brand's current marketing promotions, new collection, slogans, and overall brand image. With over 3 years of using Mailchimp and other integrated marketing platforms, I use the platform's statistics to see which aspects of the campaign were more successful to the customer database, so for future campaigns, there is always room for improvement and new ideas.
Social Media
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Growing up as a millennial, I have been an avid social media user since Facebook and Instagram were born. From product layouts, to photoshoots, to creating visuals on Photoshop, I have a very strong and creative eye for creating visual content. As mentioned before, consistency is key, and this accounts for digital content across all marketing platforms, whether it's social media, email campaigns, and website homepages.
From Instagram, to Facebook, Twitter, and LinkedIn, it's not a matter of posting the same content across all platforms. Each platform has a unique audience that you must tweak your content to. I have experience with setting up paid social ads and tracking the analytics and data from each campaign.
Content Writing
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Not only do I design e-commerce websites, email campaigns, and social media, I also content write for these platforms as well. With my witty humour and creative experience in the fashion industry, I believe their is an advantage to having a voice on the visual content I create. I also write blogs, both personal and professional, and text for PR as well. Head on over to my Blog tab to read my newest blog, Little Blonde Travels.
